One Minute News Script!

News is scripted too. Anchors need something to say so they can explain the news, and they aren't coming up with it on their own. Here is one scripted minute of CNN. Normally I'd embed but they wont let me, so here's the video:
scene 1
CLOSEUP: HAITIAN CHILD BEING GIVEN WATER BY OTHER

scene 2
CLOSEUP: HAITIAN CHILD WITH BALL
Tuchman VO: Six tiny boys, in the custody of the Haitian...

scene 3
CLOSEUP: HAITIAN CHILD LAYING ON BED, SURROUNDED BY MISC. OBJECTS
Tuchman VO:...government, only miniutes before they were to get on a plane to start new lives in the United...

scene 4
WIDE: 3 WOMEN AND ONE MAN SITTING IN ROUGH CIRCLE, IN STONE ROOM
Tuchman VO:...States. Haitian officials suspicious of these three women.

scene 5
CLOSEUP: BLONDE WOMAN
Room noise
Tuchman:Is there any chance that the papers, are not legitimate?
Blonde: No.
Tuchman VO: Sarah Factors, from Minnesota.

scene 6
CLOSEUP: HANDS HOLDING BOOK WITH PICTURES OF REESE, PAGES BEING TURNED
Tuchman VO: And was about to take this two year old named Reese home as her son. But then, serious allegations against her, and...

scene 7
OVER SHOULDER MEDIUM: INTERVIEWER AND PURPLE SHIRT WOMAN
Tuchman VO: against this woman, who works in a Haitian orphanage, and who has raised Reese most of his life.

scene 8
CLOSEUP: BLACK HAIRED WOMAN
Tuchman VO: And this woman, a volunteer who came to Haiti to help...

scene 9
WIDE: 3 WOMEN AND ONE MAN SITTING IN ROUGH CIRCLE, IN STONE ROOM
Tuchman VO:...all three were going to escort Reese, and the five other orphans to...

scene 10
MEDIUM: BLONDE AND BLACK HAIRED WOMEN SITTING, BLACK HAIR IS BEING INTERVIEWED
TEXT:STEPHANIE ANDERSON DETAINED BY HAITIAN POLICE
Room noise
Tuchman VO:...new families waiting for them in the US
Black Hair: I can understand paranoia, absolutely, and I can understand that there was just a story where people were illegally taking children out of the country however...I don't think that fear justifies actions.
END OF ONE MINUTE

Now that that's over with, I noticed some strange things during this video. One is the way that the narrator structures his sentences. It seems quite strange, especially the very beginning. It seems like they are missing something grammatically. Why would something this obvious be left in a finished product though? Another observation comes not specifically from the video content but from delivery source. I wonder what they gain from disallowing embeds. The video marks it as coming from them, so its not like they aren't going to get credit or something of that nature. It is just strange, why bother having it on a place like YouTube rather than your own site if you aren't gonna let people share it?
Aside from these strange quirks of the story, I thought it was well done. It grabbed my attention quickly. Perhaps this is the purpose of the strange grammar in the beginning.

Tallin Model Poultry Farm and Factory Ad

This is an ad for what is apparently ground chicken from the mid 80s Soviet Union. It is bizzare. I really have nothing to say about this, aside from the fact that I don't even know what to think about it. Here is an embed of the video, and a Mash style script for it that I created.

CLOSEUP: CHICKEN EXTRUDING THROUGH GRINDER
Weird Music

CLOSEUP: KANA-HAKKLIHA PACKAGE
Weird Music

CLOSEUP: ROOSTER, TEXT: CHICKEN, CHICKEN, MINCED MEAT, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: Kana, kana…

MEDIUM: 80s WOMAN, AT CAFE, WAITED ON, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: ...Kana...

CLOSEUP: CHICKEN EXTRUDING THROUGH GRINDER, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO:...Hakkliha

CLOSEUP: KANA-HAKKLIHA PACKAGE, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO:Kana...

CLOSEUP: 80s WOMAN LOOKING AT MENU, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO:...Kana Kana...

CLOSEUP: ROOSTER, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: Kana, kana…

CLOSEUP: OTHER 80s WOMAN, AT CAFE, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: Hakkliha

CLOSEUP: HANDS MAKING GROUND CHICKEN THINGS, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: Kana...

CLOSEUP: HANDS BREADING GROUND CHICKEN THINGS, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: ...Kana...

CLOSEUP: SIDE PROFILE OF CHICKEN EXTRUDING FROM GRINDER, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: ...Kana....

CLOSEUP: HANDS BREADING CHICKEN THINGS WITH CUBES, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: …Hakkliha

MEDIUM: ROOSTER STRUTTING, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO:...Kana...

CLOSEUP: CUBE BREADED CHICKEN FRYING IN PAN, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: ...Kana, Kana...

CLOSEUP: BREADED CHICKEN BEING SERVED, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: ...Kana...

CLOSEUP: ROOSTER, TEXT: CHICKEN, CHICKEN, MINCED MEAT, T
Weird Music
VO: Hakkliha

CLOSEUP: CHICKEN BEING CUT, TEXT: CHICKEN, CHICKEN, MINCED MEAT,
Weird Music
VO: Kana...

CLOSEUP: 80s WOMAN EATING CHICKEN, TEXT: CHICKEN, CHICKEN, MINCED MEAT,
Weird Music
VO: ...Kana Kana Kana Hakkliha

CLOSEUP: OTHER 80s WOMAN EATING CHICKEN, TEXT: CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: Kana...

CLOSEUP: CHICKEN EXTRUDING THROUGH GRINDER, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO:...Kana...Kana...

CLOSEUP: KANA-HAKKLIHA PACKAGE, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO:Kana...

CLOSEUP: ROOSTER, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: ...Hakkliha

CLOSEUP: 80s WOMAN, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO:Kana...

CLOSEUP: OTHER 80s WOMAN, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: ...Kana...

CLOSEUP: ROOSTER, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO:...Kana...

CLOSEUP: OTHER 80s WOMAN, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music
VO: ...Hakkliha

CLOSEUP: 80s WOMAN DRINKING WINE, TEXT: CHICKEN, CHICKEN, CHICKEN, MINCED MEAT
Weird Music

CLOSEUP: ROOSTER, TEXT: CHICKEN MINCED MEAT
Weird Music
VO: Kana Hakkliba

LOGO: TALLIN POULTRY FARM, TEXT: TALLIN MODEL POULTRY FARM AND FACTORY

Go Daddy Banned Superbowl Ad Script

As part of our exploration of scripting in the world of Web 2.0, we are looking at all the various methods, including the one exemplified below, the Mash Method.

Scene 1
ESTABLISHING SHOT: OUTSIDE, LOLA’S MANSION, DANICA PATRICK, LOLA, LOLA’s CAR
Cheesy Keyboard
Danica:Meet Lola
Lola:Mmmhmmm

Scene 2
CLOSE UP: LOLA'S PORTRAIT
Cheesy Keyboard
Danica: The day he retired from football...

Scene 3
MEDIUM: DANICA STANDING BY PORTRAIT, DRESSING ROOM
Cheesy Keyboard
Danica:...Lola started chasing his biggest dream...

Scene 4
WIDE: WELL APPOINTED ROOM, LOLA STANDING BY LINGERIE MODEL, MODELS IN BACKGROUND, DANICA ENTERS FROM BACK RIGHT, WALKS FORWARD AS CAMERA PANS/ZOOMS LEFT TO FOLLOW
Cheesy Keyboard
Danica:... a business of his own. Lola's first step?
Lola:MURMURS

Scene 5
MEDIUM: LOLA BY MODEL
Cheesy Keyboard
Danica: He built his website...

Scene 6
CLOSE UP: LOLA
Cheesy Keyboard
Danica:...with GoDaddy.com.

Scene 7
MEDIUM: LOLA AT COMPUTER, DANICA ENTERS
Cheesy Keyboard
Danica:And, with GoDaddy's easy to use e-commerce tools, Lola...

Scene 8
CLOSE UP: LOLA AT COMPUTER, OVER SHOULDER
Cheesy Keyboard
Danica: ...was soon selling his own line to the world.



Scene 9
MEDIUM: LOLA REACTS
Cheesy Keyboard
Lola: Woweee!

Scene 10
WIDE: POOLSIDE AT LOLA'S MANSION, DANICA LOUNGES POOLSIDE, LOLA DRIFTS IN FROM LEFT ON FLOAT, WOMEN IN BIKINIS IN BACKGROUND
Cheesy Keyboard
Danica: Lola dreams big...
Lola: Uhuhhhh
Danica:...and who's to argue?

Scene 11
Prepared Footage

Obama's State of the Union.

1. I found that the reptilian brain was not activated by Obama, but rather by the people doing the editing and cuts. The only time it activated is when we did quick cuts to audience members. My limbic brain however was active the whole time, and I found that the people behind Obama became a sort of weathervane to tell me how I should be reacting to the speech. When the I saw people smiling, I would catch myself smiling alongside them. The emotions felt in the audience were transferred over to me. Neocortically, I was thinking about what he said the entire time he was talking.

2. I noticed first off the obvious Aesthetic and Personal shifts that this video exemplified. This is a video that is broadcasted over the airwaves, but also is put up in its entirety on youtube, both for sharing between all sorts of platforms, and for people to comment upon and view at their leisure. This perfectly exemplifies the two shifts. It also shows an epistemological shift, as this material would previously be only available through text, in the form of transcripts of the speech. Now people can view the entire thing online as it happened, making the message all the more powerful.
3. There is certainly alot of stock being put into production techniques. After every major point that Obama makes, they do reaction shots of the audience. They vary who they show alot, but they are used consistently throughout the address. This is used to transfer desired emotion from the audience to the viewer, which brings up emotional transfer, which was greatly present here in my experience.
Ownership is obviously an issue here, as the government will only really show things from the speech that it wants seen, which is not hard since it controlled the content and creation of the speech video.
4.
a. Symbols- Obama has an American flag lapel pin prominently displayed.
b. Group Dynamics- During the speech, he uses "we" wherever possible.
c. Plain Folks- Obama tells references and tells stories of individual families and people.
d. Repetition- @10:00 "We cut taxes...."
e. Inverted Warm Fuzzies- He talks about the hardships of families and children, creating a sort of opposite effect of warm fuzzies.
f. Straw Man- @19:39 "I've been told..."

Thesis: America has been hurt by the financial collapse and all that comes with it, but we have been through worse, and we will endure.

Facts: 50% of College students never finish.
We cut taxes for 95% of Americans
Families who make under $250,000 yearly will not have raised taxes.
1.5m jobs will be created next year.