PostCards: Part Deux
While watching football this afternoon, I saw an AT&T commercial with Luke Wilson where he threw down postcards on a map showing all of the places where AT&T had 3G coverage. This ad interested me because of its strange format. It is really two 30 second ads that comprise a singular 1 minute ad. When I saw it, it made me think of how this production technique would impact the overall advertisement.
This is a clearly a case of beautiful people being used. Luke Wilson is no expert on phones or anything like that. The ad also uses a straw man argument as it gives a very simplified example of what Verizon has supposedly been saying. Humor is also used, or at least attempted as it shows Wilson doing little asides constantly.
This advert is also heavily reliant on its production techniques. The whole two part thing is a big part of the ad. It keeps people interested, because it is uncommon that an advertisement just ends abruptly like that. Additionally, there are all these slow motion little bits that serve no real purpose as far as I can see other than to just look cool and keep interest. Overall I think this a good ad. After all, I've thought about it enough to write this meditation on it, and it sticks in your head. The point stays with you. Maybe because of the way that this change and the slowmo affects your brain. When it suddenly slows down, your reptilian kicks in, at least somewhat.
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