Go Daddy Banned Superbowl Ad Script

As part of our exploration of scripting in the world of Web 2.0, we are looking at all the various methods, including the one exemplified below, the Mash Method.

Scene 1
ESTABLISHING SHOT: OUTSIDE, LOLA’S MANSION, DANICA PATRICK, LOLA, LOLA’s CAR
Cheesy Keyboard
Danica:Meet Lola
Lola:Mmmhmmm

Scene 2
CLOSE UP: LOLA'S PORTRAIT
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Danica: The day he retired from football...

Scene 3
MEDIUM: DANICA STANDING BY PORTRAIT, DRESSING ROOM
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Danica:...Lola started chasing his biggest dream...

Scene 4
WIDE: WELL APPOINTED ROOM, LOLA STANDING BY LINGERIE MODEL, MODELS IN BACKGROUND, DANICA ENTERS FROM BACK RIGHT, WALKS FORWARD AS CAMERA PANS/ZOOMS LEFT TO FOLLOW
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Danica:... a business of his own. Lola's first step?
Lola:MURMURS

Scene 5
MEDIUM: LOLA BY MODEL
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Danica: He built his website...

Scene 6
CLOSE UP: LOLA
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Danica:...with GoDaddy.com.

Scene 7
MEDIUM: LOLA AT COMPUTER, DANICA ENTERS
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Danica:And, with GoDaddy's easy to use e-commerce tools, Lola...

Scene 8
CLOSE UP: LOLA AT COMPUTER, OVER SHOULDER
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Danica: ...was soon selling his own line to the world.



Scene 9
MEDIUM: LOLA REACTS
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Lola: Woweee!

Scene 10
WIDE: POOLSIDE AT LOLA'S MANSION, DANICA LOUNGES POOLSIDE, LOLA DRIFTS IN FROM LEFT ON FLOAT, WOMEN IN BIKINIS IN BACKGROUND
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Danica: Lola dreams big...
Lola: Uhuhhhh
Danica:...and who's to argue?

Scene 11
Prepared Footage