Thursday, March 4, 2010

Media Meditation 3 Tosh.0

I really can't think of a better example of the new path of TV than the comedy central show tosh.0. Basically, the show format is thus: Comedian Daniel Tosh goes through various viral videos of the week in a humorous fashion. It plays to the very edge of cable content, every week some of the stuff that he says in jokes and such surprise me for his

ability to just go up to the edge and barely go over, but not so far that taste is completely gone.

Its a very interesting format. It depends completely on viral and web 2.0 content. He encourages fans to tweet to him over the show, and he responds over the breaks. Its a total integration format that I have never seen before. Often, he will respond to the tweets live on the show as well, (at least if you're east coast) so the show never really gets boring. As someone who has grown up more or less with this content it is a show that feels really comfortable. Everyone in my floor gathers in my room to watch tosh.0, and its a whole community feeling because many of us have seen the videos before.

I think this is the future of tv to a point. I expect that shows set up this way will only increase in number, especially with the huge success that tosh.0 has been. It is very relevant to our generation, and very entertaining as well. The quick changes in content are well timed to the shorter attention spans that our generation has. It's a very interesting and entertaining show.

1 comment:

  1. This is GOOD blogging here, Zach.

    Can you go deeper with the tools? For example, how is Tosh an example of convergence trends on Web 2.0 media...?

    W

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